What Every Homeowner Should Know About Selling

Making your home more attractive to potential buyers – Start by looking at your home from the perspective of the buyer. If you were a buyer, what would stand out, both positively and negatively, with your home. By taking an objective, fresh perspective on your home, you’ll be in a much better position to decide what improvements need to be made to your home before selling.

How to achieve top dollar in today’s market – Setting the right price for your home is the single most important decision you will make when selling your home. Your Sterling Johnston Real Estate broker will show you what similar homes have sold for in the past six months, and we will discuss the ins and outs of current market conditions, so you’ll have a better idea of your home’s worth.

Know your legal obligations as a seller – The contracts used to consummate a real estate transaction are important legal documents which create very specific obligations and responsibilities on the seller of a home. By working with an experienced Sterling Johnston Real Estate broker, you will have someone by your side throughout the transaction who can explain the terms of the purchase and sale agreement and other related documents.

Stage your home to create a simple, clutter free environment – Buyers want to walk into a home they’re interested in purchasing and feel, well, at home. By creating an environment of comfort, coziness, cleanliness and simplicity, you will make your potential buyers feel right at home, which is exactly what you want.

Determine whether it makes sense to spend any money on improving your home before selling it – Sterling Johnston’s brokers can look at your home and provide professional advice on what, if any, improvements should be made prior to selling it. Sometimes it makes sense to complete a more significant improvement before selling, but often it doesn’t. Simple and inexpensive cosmetic fixes to paint, carpet or landscaping, for instance, can often give you the best bang for your buck.

Know the real estate market conditions – It feels as though it’s been years since the real estate market has been “normal.” Either it’s a strong seller’s or buyer’s market, and there hasn't been much in between. When navigating the complex real estate market landscape, where one wrong turn could cost you tens of thousands of dollars, it’s critical to have a Sterling Johnston broker by your side. Is it a buyer’s or seller’s market? Should I wait to sell my home? How might interest rates impact my decision? These are all great questions you are likely asking yourself, and are best answered by a professional Sterling Johnston broker.

Market your home in a way that will maximize your sales price and give you the best contract terms – You can, of course, market your home yourself, but it’s risky. The money you might “save” in commissions can quickly be lost in lack of exposure to prospective buyers. At Sterling Johnston Real Estate, we employ state-of-the-art marketing techniques and technology to get your home in front of the maximum number of qualified buyers possible. We invite you to reach out to one of our Sterling Johnston Brokers and have him/her walk you through how the Platinum Listing Services will maximize your return.

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