Our Marketing Plan


If you are thinking about selling your home, or trying to decide which brokerage to list with, then several questions are likely running through your mind.

Will my broker do everything he or she can to maximize my sales price? Is the marketing that is being used attractive, professional and, most of all, exhaustive? Is my home being priced right, and will my broker negotiate the best terms for me? Are the contracts being filled out correctly so there is no potential for problems during the transaction? Will my transaction close on time and in an efficient and calm manner? Will I enjoy working with my broker?

Sterling Johnston Real Estate has answered each of these questions by creating our comprehensive, best practices, Platinum Listing Service, which allows you to take your mind off the listing of your home by giving you the confidence of knowing everything will be handled with the highest level of professionalism. Our system is proven and consistent, ensuring that our clients get the best possible results, every time. We work with a team of professionals who truly enjoy what they do and want their clients to enjoy the journey as well. We bring positivity and enthusiasm to each interaction.

The backbone of the Sterling Johnston Platinum Listing Service is our comprehensive marketing program, and the experience of our team.

The Highest Level of Professional Marketing – Sterling Johnston uses a blend of state-of-the-art, innovative, marketing techniques, as well as more traditional real estate marketing, in order to maximize your exposure to the largest pool of qualified buyers.

Social Media Promotion, Listing Syndication and more - Sterling Johnston employs social media promotion, listing syndication to the most visited real estate websites on the web, professional photography, virtual tours, QR codes and many other modern techniques to help buyers find your listing wherever they might be searching online.

Traditional Marketing - Sterling Johnston also uses the traditional tried-and-true real estate marketing techniques such as broker and public open houses, and attractive yard signs and flyers. We ensure that buyers who visit your home in person will enjoy the experience, and that the house will be portrayed in the best possible light.

A Personal Touch - Sterling Johnston brokers aren’t afraid (and are, in fact, encouraged) to bring a creative perspective to the sale of our client’s homes. Most other brokers wait until your home isn’t selling to consider different, or unique marketing strategies and techniques. At Sterling Johnston, we do whatever it takes to sell your home- and do so right out of the gate, so no time is wasted wondering if we should have taken certain steps sooner.

Decades of Experience - The brokers at Sterling Johnston are professionals who take their representation of you, and your home, seriously. They have the experience and expertise necessary to understand current market conditions, and how those conditions affect the sale of your home. Our team members are local neighborhood experts and advanced negotiators and advocates who will aggressively represent your interests. Equally important, we are committed to making sure you understand every aspect of the process, from the signing of the listing agreement, through closing.

When you choose to work with Sterling Johnston, you choose to work with the best. We understand the questions and concerns that go through your mind as a seller, because we’ve been in your shoes. We’ve answered those concerns with a professional approach to listing homes that is unmatched in the real estate industry.

When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.

The Right Price

We'll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

The Right Exposure

In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

Effective Internet Marketing

In addition, we'll use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.

The Best Deal

When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.

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