Karl’s role is to optimize marketing efforts at Sterling Johnston Real Estate. At his core, Karl is a visual storyteller. Most of his career has been focused on messaging and branding for real estate, travel and tourism, with a focus on photography, video and digital marketing. Karl’s experience working with national, regional, and local real estate firms provides an understanding of best practices as well as a nuanced approach to finding the right look and feel for each market. Digital marketing has become mainstream, and Karl brings a strong background in email marketing and social media management to our list of broker marketing services. From branding to collateral to campaigns, Karl provides top-shelf marketing support to Sterling Johnston Real Estate.